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Tag Archives: alcohol and sport
Alcohol and sport sponsorship is a toxic marriage, an ill-fitting and dangerous partnership. Like sport and tobacco sponsorship before it, it is anachronism; a throwback to a less enlightened era.
According to the World Health Organization, there are 3.3 million deaths attributable to alcohol use worldwide each year. Alcohol marketing, promotion and sponsorship are widespread in most of the world today and marketers are moving increasingly to digital and social … Continue reading
Marketing of alcohol is out of control. 20% of those watching major sporting events on TV are under the age of 18 years.
Sport is a majestic thing. Just like our imaginations, it takes us to so many good places. The backyard: where gran and grandson become batting partners in a fiercely fought family ‘Test Match’. The beach: where sand and water gently accommodate the … Continue reading
Queensland’s victory over NSW in the June 1 game was reported as the highest rating State of Origin match ever and ‘the top TV event of 2016.’ Both teams carried alcohol advertising on their clothing into the match. The association … Continue reading
Steve Georgakis. The unholy trinity of sports advertising in Australia – betting agencies, junk food and alcohol.
Why we shouldn’t be surprised that tennis is implicated in match-fixing. The first day of the Australian Open was marred by revelations alleging widespread match-fixing and cover-ups in men’s tennis stretching back more than a decade. World number one Novak … Continue reading
A recent study from Monash University found that a quarter of all alcohol advertising on Australian TV was during televised sports. Importantly, 86% of alcohol advertising between 6.00am and 8.30pm (that is, when kids are most likely to be watching … Continue reading