Dr Tony Jaques is Managing Director of Melbourne-based consultancy Issue Outcomes P/L and author of “Crisis Counsel: Navigating Legal and Communication Conflict”.
The Collingwood CEO’s response was a textbook case of what not to do. Here are some pointers for what an organisation faced with having to report bad news should do…. Continue reading »
Taking a stand on an issue needs to be thoughtful, meaningful and strategic, not opportunistic. CEO activism is most effective when there is a strong connection between the issue and the brand. Authenticity is critical…. Continue reading »
On one terrible day in December, Covid-19 deaths in the US for the first time exceeded the death toll from the World Trade Centre terrorist attack on September 11, 2001. To make people care we need to personalise the issue. … Continue reading »
While the American election is finally over, one company is still monitoring for potential damage after being caught up in false allegations of voting fraud…. Continue reading »
When a crisis strikes it’s very natural to try and hide behind some sort of a defensive statement. Yet that statement needs to be meaningful and not just a fashionable cliché posing as a moral fig-leaf…. Continue reading »