Author Archives: Tony Jaques
Pandemic deaths have numbed our humanity and perception of risk
On one terrible day in December, Covid-19 deaths in the US for the first time exceeded the death toll from the World Trade Centre terrorist attack on September 11, 2001. To make people care we need to personalise the issue.
How to respond in the US when your brand comes under political attack
While the American election is finally over, one company is still monitoring for potential damage after being caught up in false allegations of voting fraud.
Posted in World Affairs
2 Comments
Why values matter in a crisis
A crisis is a test of leadership. A test of systems. And a test of relationships. But it is also a test of values.
Posted in Politics
3 Comments
Is this the least meaningful crisis defence?-This is not who we are!
When a crisis strikes it’s very natural to try and hide behind some sort of a defensive statement. Yet that statement needs to be meaningful and not just a fashionable cliché posing as a moral fig-leaf.