Writer
Tony Jaques
Dr Tony Jaques is Managing Director of Melbourne-based consultancy Issue Outcomes P/L and author of “Crisis Counsel: Navigating Legal and Communication Conflict”.
-
Eddie Maguire stumbled badly, but it was an organisational failure
The Collingwood CEO’s response was a textbook case of what not to do. Here are some pointers for what an organisation faced with having to report bad news should do…. Continue reading »
-
Corporate activism: CEO silence on public issues can be deafening
Taking a stand on an issue needs to be thoughtful, meaningful and strategic, not opportunistic. CEO activism is most effective when there is a strong connection between the issue and the brand. Authenticity is critical…. Continue reading »
-
Pandemic deaths have numbed our humanity and perception of risk
On one terrible day in December, Covid-19 deaths in the US for the first time exceeded the death toll from the World Trade Centre terrorist attack on September 11, 2001. To make people care we need to personalise the issue. … Continue reading »
-
How to respond in the US when your brand comes under political attack
While the American election is finally over, one company is still monitoring for potential damage after being caught up in false allegations of voting fraud…. Continue reading »
-
Why values matter in a crisis
A crisis is a test of leadership. A test of systems. And a test of relationships. But it is also a test of values…. Continue reading »
-
Is this the least meaningful crisis defence?-This is not who we are!
When a crisis strikes it’s very natural to try and hide behind some sort of a defensive statement. Yet that statement needs to be meaningful and not just a fashionable cliché posing as a moral fig-leaf…. Continue reading »
