Kos Samaras
Kos Samaras is a director at RedBridge Group, a research and strategy firm specialising in public opinion, social trends, and behavioural insights. He works across industry, government, and media to help organisations understand community attitudes and navigate complex social and political environments.
Kos Samaras's articles (13 total)
Why Pauline Hanson's biggest weakness is her newest voters
One Nation's surge is easiest to read as anger. It is better read through a different lens – gathering the Australians who formed their sense of who they are in an offline world, where belonging was anchored where they grew up.
The quiet Australians who actually empty the bins
When the political class keeps choosing to squeeze outer-suburban, mortgage-stressed, salaried workers, we shouldn't be surprised to see these people turning to One Nation.
Three Australias: new polling shows deepening divide
Changing voting patterns are no longer a reaction to short-term events, they are a rebellion against inequality, says Kos Samaris.
Angus Taylor may have just created half a million new Labor voters
The Coalition’s plan to strip welfare access from non-citizens could accelerate a surge in citizenship and voter enrolment across migrant-heavy suburban seats critical to the Liberal Party’s electoral future.
The second-last budget reply – delivered by a Liberal MP
The Coalition’s plan to strip permanent residents of access to welfare payments risks detonating support across Australia’s outer-suburban migrant households, where families consisting of citizens and non-citizens live, work and vote together.
Farrer exposed a political divide the Liberals cannot bridge
The Farrer by-election revealed a deep political realignment, with One Nation consolidating support in regional Australia while multicultural and younger voters continue to move sharply against it.
A decade of dog-whistles and a decade of lost voters
The Coalition’s path back to government runs through roughly 25 seats. The overwhelming majority of them sit in greater Sydney and greater Melbourne where the combined Indian and Chinese population is already large and still growing fast. These diaspora hear the Coalition talk about out-of-control migration and vote accordingly.
The polls keep bouncing. The destination doesn’t change
One Nation is up. One Nation is down. What the weekly polling movements are actually telling us and what they are not.
Chasing ghosts, losing votes
New research shows immigration is not driving voter anger, yet the Coalition is targeting it anyway – risking further losses in the diverse, urban seats it must win back.
Voters no longer want managers – they want fighters
Across Western democracies, voters are abandoning consensus politics in favour of leaders willing to fight, name enemies and prosecute a cause – a shift now reshaping both left and right.
The fuel crisis won’t save the Coalition. It might finish them
Cost-of-living pressure will not automatically shift votes to the Coalition, as culturally aligned voters begin drifting toward alternatives that project conviction and stability.
Why the Coalition can’t win without losing itself
The Coalition faces not a messaging challenge but a structural impossibility. Voters abandoning them won’t be satisfied by marginally tougher rhetoric.
From globalisation to AI: Why history is about to repeat itself
When globalisation loomed on the horizon in the late 20th century, governments around the world faced a choice: open the economy fully or manage the transition strategically.