7% of Americans believe chocolate comes from brown cows

Hazel Foote, Payneham, Feb 24, 2025

“After all, according to a 2017 survey, some 23 million Americans believe chocolate comes from brown cows.” I looked into this statement and found it to be disingenuous. The survey was not scientific and wasn’t meant to be taken as evidence of Americans’ knowledge of dairy products. Also it wasn’t chocolate, it was milk chocolate. This misinformation makes me question all future P&I articles now whereas I used to think it was above reproach.

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