John Sheridan Founder partner of Digital Business insights (www.db-insights.com) - established in 2001 to help small to medium sized businesses and non-profits maximise the potential benefits offered by the digital revolution. Previous experience:20 years in advertising as writer, art director, producer and Creative Director for multinational agencies - Leo Burnett, JWT, DDB Needham, Ogilvy etc in England, New Zealand and Australia.Written children’s books - entry-level readers and picture book fiction - Eric the Wild Car, Eric and the Lost Planes, Eric and the Mad Inventor, published in 20 countries worldwide.