Official social media from the US Labor Department now echoes the imagery, language and logic of authoritarian propaganda – a warning sign for workers’ rights and democratic institutions.

Something is rotten in the Department of Labor. I’m not talking about the recent news that Secretary of Labor Chavez-DeRemer is being investigated about claims she used taxpayer money for personal trips disguised as business-related. Or that she allegedly engaged in an improper tryst with a subordinate.

If true, these are serious issues that call for appropriate responses. But, from my perspective as an attorney who committed a 39-year career to a government agency I continue to care deeply about, they pale in comparison to something that’s out in the open, carefully curated for all to see: the Department’s latest social media campaign.

Just take a look at the past few weeks’ postings on the Labor Department’s Facebook or X accounts. One might ordinarily expect to find content that reflects the Department’s worthy mission of lifting up all workers in the United States, regardless of race, religion, or national origin. That might include reminders about employers’ responsibilities under wage and workplace safety laws Congress enacted over the past several decades, or maybe spotlight a series of particularly impactful enforcement actions that vindicated workers’ rights.

Don’t hold your breath. Instead, watching a jarring graphic with a dystopian soundtrack, you’ll be instructed to “Remember who you are, American.” Those words are placed below the header, “One Homeland. One People. One Heritage”—a slogan promptly recognised by visitors to the Facebook site as a haunting echo of the 1930’s Nazi propaganda poster featuring Adolf Hitler and the slogan “One People, One Nation, One Leader.”

That’s only one of a steady drumbeat of similar phrases, like “Faith in God. Law and Order. Pride in Our Homeland…central tenets of the American Way of Life.” We learn that “[u]nder President Trump, the globalist dominance of our government is over,” and that a year ago “our country was dead.” Now, however, we’re “the hottest country anywhere in the world because we finally have a President who puts America first.”

We’re instructed not to “believe the fake news lies.” Multiple entries feature paintings and posters depicting 1940’s-era churchgoers and families with beatifically smiling children, all white. And most prolifically, we’re treated to one hero-like depiction of Donald Trump after another, mostly in bold silhouette, with captions like “Americans First,” “NEVER SURRENDER,” “Second to None,” “Trust the Plan, Trust Trump,” “PATRIOTS IN CONTROL,” and “One of One.” We learn that “No President has cared more about hardworking Americans than President Trump.”

There’s so much wrong with all this it makes the head spin. Most blatant is the unmistakable resemblance to the style and messaging of the Nazi propaganda machine. As described by the US Holocaust Memorial Museum, during the Third Reich “public adulation for Adolf Hitler was an ever present feature in the public square of German life.” Hitler was portrayed “as the living embodiment of the German nation,” radiating strength as the saviour of a beaten-down German nation, and idolised as a “gifted statesman who brought stability, created jobs, and restored German greatness.” Take a look at the Labor Department’s Facebook page and see if that description resonates.

Add to that: the posts’ repeated targeting of undefined “globalists”—a recognised “ dog whistle” for racist, anti-Semitic and anti-government conspiracy theorists – as the shadowy characters responsible for our country’s woes, not unlike Nazi propaganda demonising Jews and other “outsiders”; the Christian imagery and language, smearing the line that separates church and state, and implicitly, if not explicitly, promoting white Christian Nationalism; and the full-on outrageous assertion made on X, just days after the killing of Renee Good by an ICE agent, that “Mass Deportations are Improving Americans’ Quality of Life.”

Appalling as all this is, maybe we shouldn’t be surprised. Substantively, in addition to the countless other ways Trump’s presidency has been a disaster for this country, he has been no friend to US workers – undermining their wages and economic security, weakening job creation, and assaulting their rights to organise. Federal worker ranks have been terrorised and dissembled by DOGE, and soon tens of thousands will be judged not by merit alone but by their loyalty to Trump. Religious prayer services have been introduced at the agency’s headquarters. Labor Department employees are demoralised. And for months, an enormous banner with Trump’s face has been hanging off the front of the Francis Perkins Building, sternly looking down at the passersby below.

Still, the Facebook/X campaign brings the Department to a new low. It dishonours the government agency whose charge is to support the workers of this country. It has no business deifying any President, particularly one already drunk with power. Nor should it be promoting a white, Christian nationalist vision for this country, that was built by immigrants – people of all colours, places of origin, and beliefs. As a Labor Department veteran, I’m ashamed. And as a first generation son of Jewish refugees who lived through the horrors of Nazi Germany, I’m aghast, at seeing history rhyme, if not repeat.

This poem no one should have to recite to their grandchildren.

Republished from Common Dreams on 27 January 2026