Kos Samaras

Kos Samaras is a director at RedBridge Group, a research and strategy firm specialising in public opinion, social trends, and behavioural insights. He works across industry, government, and media to help organisations understand community attitudes and navigate complex social and political environments.

Kos Samaras's recent articles

The fuel crisis won’t save the Coalition. It might finish them

The fuel crisis won’t save the Coalition. It might finish them

Cost-of-living pressure will not automatically shift votes to the Coalition, as culturally aligned voters begin drifting toward alternatives that project conviction and stability.

Why the Coalition can’t win without losing itself

Why the Coalition can’t win without losing itself

The Coalition faces not a messaging challenge but a structural impossibility. Voters abandoning them won’t be satisfied by marginally tougher rhetoric.

From globalisation to AI: Why history is about to repeat itself

From globalisation to AI: Why history is about to repeat itself

When globalisation loomed on the horizon in the late 20th century, governments around the world faced a choice: open the economy fully or manage the transition strategically.