JAMES Gruber. A 14th Century Glimpse Into The Future.

Since the end of World War Two, the process of globalisation has provided a tremendous tailwind for businesses and societies at large.

It’s facilitated increased trade, cross-border payments, low cost manufacturing, often seamless communication, third-party outsourcing, centralisation of administrative and finance functions and a global talent pool of workers. Things we just take for granted. Over the past few years though, globalisation has reversed somewhat as a result of rising geopolitical and economic tensions between the United States and China. This reversal is likely to gain momentum due to the coronavirus outbreak, in our view. Put simply, we’ve almost certainly passed peak globalisation.

Money, Mobs & Moguls has been doing some eclectic reading of late about the Black Death, one of the worst pandemics in human history. I’m not relating this to scare anyone, but to point to some of the interesting parallels between the 14th century and our own, especially when it comes to globalisation.

The Black Death was absolutely horrific. It’s estimated to have killed at least 50 million people, or 60% of Europe’s entire population. A bacteria found in fleas and carried by ground rodents, is believed to have been the cause. For centuries, it was believed that the source of the plague came from China, but new research shows it started in 1346 in the steppe region, in Central Asia or Eastern Europe.

The plague is thought to have spread by rat fleas on ships. Infected rats on these ships would die, but their fleas would often survive and find new rat hosts wherever they landed. The disease entered Europe through Italy (another spooky parallel…), first entering via 12 ships which reached Sicily in October 1347. It spread in other areas of Italy through the arrival of more ships. In January of 1348, a ship expelled from Italy reached Marseille in France. From there, it spread right throughout Europe, reaching Russia in 1351.

The rapid spread of the disease is believed to have been aided by a burst of economic modernisation prior to the outbreak. Along with rapid population growth, early capitalist devleopments had advanced quickly in the likes of northern Italy and Flanders:

“New, larger types of ship carried great quantities of goods over extensive trade networks that linked Venice and Genoa with Constantinople and the Crimea, Alexandria and Tunis, London and Bruges. In London and Bruges the Italian trading system was linked to the busy shipping lines of the German Hanseatic League in the Nordic countries and the Baltic area, with large broad-bellied ships called cogs. This system for long-distance trade was supplemented by a web of lively short and medium-distance trade that bound together populations all over the Old World.” *

In other words, greater globalisation through increased trade, commerce and shipping resulted in a more rapid and greater spread of the disease.

The effects of the Black Death are difficult to comprehend. Half of Paris’ population of 100,000 died. The impact on Italy particularly was enormous, with around 60% of Florence’s population perishing (one theory is that the changing worldview from this tragedy gave birth to the Renaissance in Italy). Around one-third of people in the Middle East was lost. The ranks of priests, nuns and monks were decimated as they were the ones who had cared for the dying.

Given the population loss, the Black Death led to an extreme labor shortage. All of a sudden, serfs who had been tied to the land had their pick of jobs. The Lords of the time had to better cater to them, which led to significant wage rises and improved conditions.

The Catholic Church didn’t fare as well. People lost their faith believing God had failed to prevent the plague from occurring. Jews fared even worse, as they were often blamed for the outbreak. There were several instances of massacres of Jews in German cities in 1349-1351.

More broadly, historian Johan Huizinga argues that the period following the Black Death turned out to be the “waning of the Middle Ages”. He suggests rising xenophobia, irrationalism and mysticism brought an end to the universalistic culture which had been built prior.

This waning of a “universalistic culture” is intriguing. In our own age, the momentum behind globalisation has also seemingly gone backwards. Think of the U.S. tariff war with China. Or the security concerns over Chinese telecommunications giant, Huawei. Or the immigration restrictions brought in by the current U.S. President. Or the border wall between the U.S. and Mexico. Or indeed the increasing pushback against the internet companies over privacy concerns.

The question is whether the coronavirus might accelerate the momentum against globalisation? My view is that it will, with the following implications:

1) Business supply chains will be revamped. The West hasn’t blamed China for the outbreak yet, but it wouldn’t surprise if this happened soon enough. Donald Trump’s reference to a “foreign” virus hitting America may be the start. In any event, China’s economic disruption showed western companies that they have been too reliant on Chinese manufacturing and logistics for their products. Expect them to further diversify, with Vietnam, Thailand, Indonesia and Bangladesh being among the alternative destinations. The companies may not benefit from the same efficiencies that they had in China, however.

2) A more fragmented internet or splinternet. Splinternet is when governments seek to fence off the web into a series of national internets. China-led or Russia-led internet platforms competing more with America- led ones. This could have all kinds of impacts. From production, to procurement, to data privacy, companies having to deal with different platforms in different countries means more cost, regulation etc.

3) An acceleration in the technology war. The job of any superpower is to control the key lines of communication. In the days of ancient Rome, it was via roads, hence all roads lead to Rome. Nowadays, it’s about data and telecommunications infrastructure. That’s why there’s been a big fight over Huawei and the building of 5G networks. China knows that it’s behind in semiconductor development and the U.S. semiconductor companies hold the world’s most important patents. Expect China to spend big to play catchup, especially if it recovers more quickly from coronavirus and senses weakness in key rival countries.

4) The continued build of the renminbi as an alternative reserve currency. One of the principle lessons that the Chinese learnt from the 2008 financial crisis was that it was too dependent on the U.S. dollar for trade finance. Since then, China has aggressively sought to de-dollarize its trade, with its Belt and Road strategy playing a part. If coronavirus results in the further fraying of U.S.-China relations, China is likely to further prioritise de-dollarisation.

5) Further immigration restrictions. This is an obvious one. If much of the world, including the U.S., was already cutting immigration intakes, the virus is only going to lead to more of the same.

6) More/higher tariffs? If the virus has a more sustained impact on global growth, you can expect countries to fight for a greater slice of the (reduced) economic pie.

7) Increased regulations, complexity, costs. If all of the above is correct, it’s going to result in more regulations and greater complexity for businesses and economies. That will feed through to increased costs and lower profit margins, possibly impacting investment by firms, and ultimately GDP growth. It could also possibly lead to higher inflation, ending an almost 40 year bull market in deflation.

* https://www.historytoday.com/archive/black-death-greatest-catastrophe-ever

James Gruber is a businessman and writer. He authors a blog on Australian business issues: Money, Mobs & Moguls.



James Gruber is a businessman and writer. He authors a blog on Australian business issues: Money, Mobs & Moguls.

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4 Responses to JAMES Gruber. A 14th Century Glimpse Into The Future.

  1. Avatar Gavin O'Brien says:

    I am not sure where you gained this impression. In earlier times when the causes of such events were not understood and superstition was rife, even in Christian communities, such ideas prevailed . The Bible and particularly the Old Testament where God is portrayed as punishing the Hebrews for straying from the Covenant, was literally interpreted, particularly by religious leaders, as meaning that God was punishing the human race for its evil ways.
    Today, with the advent of scientific knowledge, almost all Christian communities do not see such events as a punishment from God, but as a natural event and part of the ongoing processes of the planet. Some fundamentalist Christian sects do interpret the Bible literally , but they area tiny minority.
    Personally as a Christian (and a climatologist), I tend to think that using the concept of Gaia, the planet Earth as a living organism . I have read that maybe that by moving into pristine forests , humans are encountering pathogens that we have previously been shielded from in the past. Maybe Gaia is reacting to our destruction of the environment?

  2. Avatar Kien Choong says:

    If I correctly understand Christian orthodoxy, the pandemic is seen as God’s judgement on the world. In truth, there is nothing inherently bad or evil about a pandemic. What matters is how we deal with it, whether: (i) by looking after each other and send medical aid to other countries (“caring and sharing”); or (ii) by looking after our own, closing borders and even stoking xenophobia.

    If the pandemic is God’s judgement on the world, it is in the sense that (at the risk of over-simplifying) the judgment divides the world into those who care and share (the “righteous”) and those who take the opportunity to advance their narrow interests (the “unrighteous”).

  3. Avatar don owers says:

    ….The question is whether the coronavirus might accelerate the momentum against globalisation? … If it did we would have reduced GHG emissions and perhaps save the world from climate change.

  4. Avatar Malcolm Crout says:

    Some or all of those outcomes may eventuate as the world climbs out of what economy will be left in the wake of the pandemic. To parallel those outcomes with those of the 14th century is playing fast and loose with history. There may be some similarities, but the 21st century structure of the governance of countries throughout the world are not even remotely like those that existed in the 14th century which was a global economy loosely ruled by a tribalisation of a large numbers of kingdoms and fifedoms where a vast area of the globe was yet to be discovered by western scholars. In truth, we have no idea or comparison given how much the virtual world has become smaller over six centuries.

    There is little doubt that China will cop heavy flack as the source of the pandemic. This will lead to a rethink of supply chains as has occurred since Trump pulled his tariff trigger. Australia will develop greater trade traction with the UK, India, Europe and South Asia away from China. China’s belt and road intiative is already experiencing pushback in the Pacific, India and Europe and given their own economic fragility, the best they can hope for will be firming ties with Russia with some control over the South China Sea around the Spratly Islands. The de-dollarisation China proposes will be very unlikely given their present economic scenario. This will be interesting and may well herald in an era of a combined Russia/China economy that may well exclude the rest of the world.

    This is all conjecture. The pandemic provides the only certainty that much of what we say today will be irrelevant tomorrow.

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