The good, the bad and the downright ugly: Our media is broken
The good, the bad and the downright ugly: Our media is broken
Jenny Hocking

The good, the bad and the downright ugly: Our media is broken

We have become accustomed, not too happily, to a form of political journalism in which opinion and news have increasingly merged, blunting the essential distinction between political commentary and detached objectivity. With journalists now routinely writing both news and opinion, this distinction has become impossibly blurred, undermining the impartiality and accuracy on which political journalism depends.

Nowhere is this decline more apparent than in the response to two very different, yet equally significant, events in our election-tuned political landscape recently. Firstly, the much-anticipated interest rate cut of .25%, the first in four years, and second, the Albanese Governments announcement of its signature health policy with the largest investment in Medicare and bulk-billing since the Hawke Labor Government created Medicare 40 years ago. Both these announcements, you might think, would be considered unalloyed good news for the Albanese Government and covered extensively given their importance. Well, think again.

The interest rate cut had barely been announced, let alone acknowledged as a welcome relief for mortgage holders, before it was promptly swept away in a tide of confected media negativity. This “line-ball decision” as the Australian Financial Review incorrectly termed it, it was a unanimous Reserve Bank board decision, was quickly depicted as a “one off” or, as the ABC proclaimed “miserly, as good as it gets”. The long-awaited rate cut soon became lost in reports of the Reserve Bank governor, Michele Bullock, having “ruled out another pre-election interest rate cut” which she had not actually said. Bullock, quite properly, refused to be drawn on when the next interest rate cut might be. To do otherwise would have risked the markets acting in advance. If anything, Bullocks speech left open the prospect of further interest rate cuts this year, which the markets are already pricing in. Not so for our troubled media, whose perennial fear of appearing “biased” by reporting good news objectively as just that good news had created a negative out of a positive.

And, as if that wasnt bad enough, the medias response to the governments Medicare expansion announcement was even worse perverse to the point of surreal. Albanese announced a centrepiece of the governments re-election campaign, a $8.5 billion commitment to extend bulk-billing from 11 million to 26 million people, with nine out of 10 GP visits to be bulk billed by 2030. This is the largest investment in Medicare in its 40-year history. The governments policy not only expands bulk-billing rates and availability, but also increases GP training and nursing scholarships. It was fully costed and articulated over the next five years. The Coalition, on the other hand, is a policy void and in health policy it had done nothing there has been no policy development, no consultation with medical providers about best practice, and no budget details.

Nevertheless, despite the absence of policy work, the Coalition immediately claimed it would match the governments Medicare expansion “dollar for dollar” note the careful wording, a dollar value not the individual elements in it. This reflex political response, designed only to head off the obvious electoral positive for the government in prioritising universal health care, was scarcely worth a journalistic footnote. Yet it was this, not the governments announcement but the Coalitions five-word response to it, that became the story not just in one or two media reports, but in all. The same framing, the same wording, and hey presto! the Albanese Governments Medicare announcement had been “neutralised”, “the wind taken out of its sails”, and the governments policy on Medicare was gifted to the Coalition by a media struggling to maintain any semblance of independent thought. “Labor and the Coalition have pledged to raise GP bulk billing,” The Conversation generously “both-sided” what was, in fact, the governments policy. Opposition Leader Peter Dutton has since promised to fund the Coalitions putative Medicare expansion by sacking 36,000 public servants.

What should have been a day of focused media coverage and analysis of the largest financial commitment to Medicare since it was created became instead a false equivalence between Labors detailed and costed policy, and the Coalitions cheap knock-off, devoid of any substance other than Duttons own hot air. To equate those two one a carefully designed policy and the other a five-word political response to it is a shameful derogation of journalistic responsibility, even more so as we approach an election. Little wonder that a recent opinion poll showed most people are unaware of the Albanese Governments policy achievements in office a poll commented on without a hint of self-reflection by the same media that had failed to report them.

And so, it was a breath of fresh air to hear an informed and engaged conversation with Albanese from an entirely unexpected quarter, radio presenter and podcaster, Abbie Chatfield. It was a smart move by Albanese to sit down for a 1-hour with Chatfield, whose podcast Its a lot is one of the most popular in Australia, and within 24 hours more than 30,000 people had already listened in. Chatfield puts every jaded, cynical, tired old legacy journalist to shame. Shes interested, she wants to hear more, she doesnt interrupt, shes not trying to get a gotcha moment, and as a result Albanese is at his best clear about the governments policies and direction, aware of what more needs to be done, and full of hope for the future.

At last, media worth listening to.

Republished from The Echo, February 27,2025